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ミニ・ケースの作成とその使用に関する報告 : サトウ自動車工業・Next プリンター社・下総醤油・スギシタ電器産業(山﨑一眞教授退職記念論文集)
http://hdl.handle.net/10441/7162
http://hdl.handle.net/10441/7162d548c757-e5d0-4006-b219-f4d048b2b148
名前 / ファイル | ライセンス | アクション |
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seimiya.pdf (403.9 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2009-12-22 | |||||
タイトル | ||||||
タイトル | ミニ・ケースの作成とその使用に関する報告 : サトウ自動車工業・Next プリンター社・下総醤油・スギシタ電器産業(山﨑一眞教授退職記念論文集) | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
清宮, 政宏
× 清宮, 政宏 |
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著者(ヨミ) | ||||||
姓名 | セイミヤ, マサヒロ | |||||
著者別名 | ||||||
姓名 | Seimiya, Masahiro | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This article is a report on business administration education performed by referring to mini-cases. In this article, I report on about four minicases which describe marketing strategy. Moreover, these cases include descriptions which can be used in class discussions. In class discussions, students are expected to become marketers or members of the top management of companies described in these cases. Four cases concern marketing strategy, and allow students to consider product policy, price policy, promotion policy and distribution channel policy. Furthermore, these mini-cases encourage students to make decisions to cope with certain situations described in the mini-cases in class discussions. Through these cases, I aim to develop the students’ understanding of the fundamental theory of business administration and marketing strategy seen from a different angle to that used in classes using conventional lecture methods. I will continue to further produce and improve these mini-cases, since these mini- cases allow students attending class discussions to realize company activities. This method also enables students to think about corporate management from various angles by discussing various minicases. Moreover, students are pleased to discuss these mini-cases. |
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引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 彦根論叢, 第381号, pp. 207-229 | |||||
引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | The Hikone Ronso, No.381, pp. 207-229 | |||||
書誌情報 |
彦根論叢 号 第381号, p. 207-229, 発行日 2009-11 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0387-5989 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00207196 | |||||
タイトル(ヨミ) | ||||||
その他のタイトル | ミニ ケース ノ サクセイ ト ソノ シヨウ ニ カンスル ホウコク サトウ ジドウシャ コウギョウ Next プリンターシャ サモウサ ショウユ スギシタ デンキ サンギョウ(ヤマサキ カズマ キョウジュ タイショク キネン ロンブンシュウ) | |||||
その他の言語のタイトル | ||||||
その他のタイトル | The Report of Mini-Case Use in Case Method(No.3 | |||||
出版者 | ||||||
出版者 | 滋賀大学経済学会 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | Departmental Bulletin Paper |