@article{oai:shiga-u.repo.nii.ac.jp:00008104,
 author = {清宮, 政宏},
 issue = {第381号},
 journal = {彦根論叢},
 month = {Nov},
 note = {Departmental Bulletin Paper, This article is a report on business administration education performed
by referring to mini-cases. In this article, I report on about four minicases
which describe marketing strategy. Moreover, these cases include descriptions which can be used in class discussions.
In class discussions, students are expected to become marketers or
members of the top management of companies described in these cases.
Four cases concern marketing strategy, and allow students to consider
product policy, price policy, promotion policy and distribution channel
policy. Furthermore, these mini-cases encourage students to make decisions
to cope with certain situations described in the mini-cases in class discussions. Through these cases, I aim to develop the students’ understanding of
the fundamental theory of business administration and marketing strategy
seen from a different angle to that used in classes using conventional lecture methods. I will continue to further produce and improve these mini-cases, since
these mini- cases allow students attending class discussions to realize
company activities. This method also enables students to think about corporate
management from various angles by discussing various minicases.
Moreover, students are pleased to discuss these mini-cases., 彦根論叢, 第381号, pp. 207-229, The Hikone Ronso, No.381, pp. 207-229},
 pages = {207--229},
 title = {ミニ・ケースの作成とその使用に関する報告 : サトウ自動車工業・Next プリンター社・下総醤油・スギシタ電器産業（山﨑一眞教授退職記念論文集）},
 year = {2009}
}