@article{oai:shiga-u.repo.nii.ac.jp:00008444,
 author = {清宮, 政宏},
 issue = {第407号},
 journal = {彦根論叢},
 month = {Mar},
 note = {Departmental Bulletin Paper, Sports business attracts customers by players`
skill, speed, and the favorite teams `victory.
But in BC League, customers have been attracted
by the relationships built between BC
League and customers, and the relationships
expand the circle of customers.
In this paper, the relationships built with customers
in BC League would be promoted by
"Shikake" and "Ba no Settei".
And finally, the Author is proposing that
"Shikake" and "Ba no Settei" would be necessary
in order to breed the strong relationships
with customers and also breed Customer Ownership.
("Shikake" which means a device to
promote the relationships, and "Ba no Settei"
which means the setting of the opportunity
and the place to promote the relationships.), 彦根論叢, 第407号, pp. 36-54, The Hikone Ronso, No.407, pp. 36-54},
 pages = {36--54},
 title = {プロ野球独立リーグにおける顧客関係性の構築に関する一考察 : ルートインBCリーグでの様々な顧客接点が果たす役割を通して},
 year = {2016}
}