@article{oai:shiga-u.repo.nii.ac.jp:00008400,
 author = {清宮, 政宏},
 issue = {第404号},
 journal = {彦根論叢},
 month = {Jun},
 note = {Departmental Bulletin Paper, This report is presenting a preliminary essay
about the Customer Ownership which is related
concept of the Service Profit Chain. I'm
presenting example of Customer Relations
formed by Isumi Railway Co., Ltd.. And finally,
I`m proposing a hypothesis that "Shikake" and
"Ba no Settei" would be necessary in order to
breed the the Customer Ownership while acquiring
Customer Satisfaction and Royalty.
("Shikake" which means a device to promote
,and "Ba no Settei" which means the setting of
the opportunity and the place to promote.), 彦根論叢, 第404号, pp. 4-15, The Hikone Ronso, No.404, pp. 4-15},
 pages = {4--15},
 title = {ローカル鉄道で形成された顧客との関係からみた顧客オーナーシップ醸成に関する試論},
 year = {2015}
}