{"created":"2023-05-15T15:29:10.384110+00:00","id":8203,"links":{},"metadata":{"_buckets":{"deposit":"c9033fe3-f4f4-41a5-b5f1-4ef6728f7862"},"_deposit":{"created_by":1,"id":"8203","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"8203"},"status":"published"},"_oai":{"id":"oai:shiga-u.repo.nii.ac.jp:00008203","sets":["491:492:867"]},"author_link":["30781","30782","30783"],"item_2_alternative_title_20":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"キギョウ ブランドリョク ノ ヒョウカ"}]},"item_2_alternative_title_22":{"attribute_name":"その他の言語のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Evaluation of Corporate Brand Power"}]},"item_2_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-12","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"第390号","bibliographicPageEnd":"77","bibliographicPageStart":"66","bibliographic_titles":[{"bibliographic_title":"彦根論叢"}]}]},"item_2_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Departmental Bulletin Paper","subitem_description_type":"Other"}]},"item_2_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"In the 21st century, a shift in the principal\ncomponent of the value and growth potential of companies from tangible assets to intangibles, notably brand power and technological capabilities, is occurring. Intangibles are things\nthat generate future cash flows (claim rights) having no physical form, but do not includ financial instruments. Some examples of intangibles are technological capabilities, patents, brand power, and org anizational structure. Countries and companies are searching\nfor approaches to value creation enhancement and approaches to business management focused on intangibles. Business management requires a strategic perspective on such intangibles as intellectual property and other innovation assets, brands and other relational assets, human assets, organizational assets, and process assets. Intangibles are underlying assets that create competitive advantage over rival companies. The term “assets” means something that through its effective use has value creation potential for a certain period of time in the future and, even with respect to intangibles, refers to things that management consciously holds or possesses. Brands, in particular, have come from being regarded as marketing assets to being considered important assets of the company as a whole subject to “asset recognition” and are now considered intangible assets of strategic importance to business management. Corporate brand management is now a business management issue, and brand value indices are essential for supporting brand management. In this paper, we consider corporate brand power assessment to be an evaluation of the brand power of a company as a whole, not just areas related to marketing activities. Accordingly, the subject of corporate brand power assessment is corporate enterprise value. In assessing corporate enterprise value, corporate brand power, which reflects a company’s intangibles, is an important source of enterprise\nvalue creation. Corporate brand power is by nature uncertain. Therefore, we propose a method that estimates the level of corporate brand power by using a concept of probability, which we refer\nto as the ratio of corporate brand power, and\npresent the results of an empirical analysis of\nthe use of a corporate brand power evaluation\nmodel. As the important aspect of a company’s value and growth potential from the perspective\nof business management shifts from tangible assets to intangibles, corporate brand power is expected to become increasingly important. In addition, since corporate brand power is also an important explanatory factor in the consideration of a company’s credit risk, something not addressed in the present paper, it is a factor that should be considered in the preparation of credit risk assessment models.","subitem_description_type":"Abstract"}]},"item_2_description_7":{"attribute_name":"引用","attribute_value_mlt":[{"subitem_description":"彦根論叢, 第390号, pp. 66-77","subitem_description_type":"Other"},{"subitem_description":"The Hikone Ronso, No.390, pp. 66-77","subitem_description_type":"Other"}]},"item_2_full_name_2":{"attribute_name":"著者(ヨミ)","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"ツダ, ヒロシ"}]}]},"item_2_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"Tsuda, Hiroshi"}]}]},"item_2_publisher_35":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"滋賀大学経済学会"}]},"item_2_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00207196","subitem_source_identifier_type":"NCID"}]},"item_2_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0387-5989","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"津田, 博史"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-09-13"}],"displaytype":"detail","filename":"04津田博史.pdf","filesize":[{"value":"3.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"04津田博史.pdf","url":"https://shiga-u.repo.nii.ac.jp/record/8203/files/04津田博史.pdf"},"version_id":"7ebacbfe-e0e6-4cda-9d7f-58ed7e588441"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"企業ブランド力の評価","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"企業ブランド力の評価"}]},"item_type_id":"2","owner":"1","path":["867"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-01-25"},"publish_date":"2012-01-25","publish_status":"0","recid":"8203","relation_version_is_last":true,"title":["企業ブランド力の評価"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T20:31:32.928395+00:00"}