@article{oai:shiga-u.repo.nii.ac.jp:00011032,
 author = {西村, 武司},
 issue = {第8巻第1号},
 journal = {滋賀大学環境総合研究センター研究年報},
 month = {Oct},
 note = {Departmental Bulletin Paper, Recently, biodiversity-friendly rice began to be produced throughout Japan, and be sold as various branded rice. These brands are associated with some wildlife protection. The fish-friendly rice produced in Shiga prefecture, which is named "Sakana-no-yurikago-suiden Mai" meaning the rice from cradle paddy of fishes, targets the preservation of habitat for endemic fishes in Lake Biwa. This paper shows consumer recognition for this rice, based on questionnaire surveys conducted in urban and rural areas close to the producing regions. The main findings are as follows: In the both areas, the percentage of consumers know the rice becomes higher as their age increase. It is also higher for those consumers with children. In addition, the consumers who know about the characteristics of the rice and the consumers who have purchased the rice are not necessarily the same., 滋賀大学環境総合研究センター研究年報, 第8巻第1号, pp. 103-111},
 pages = {103--111},
 title = {滋賀県の魚のゆりかご水田米に対する消費者の認知度 【研究ノート】},
 year = {2011}
}