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プロ野球独立リーグにおける顧客関係性の構築に関する一考察 : ルートインBCリーグでの様々な顧客接点が果たす役割を通して
http://hdl.handle.net/10441/14618
http://hdl.handle.net/10441/14618084f2b2c-dfc4-4194-a1ff-682d41c2249e
名前 / ファイル | ライセンス | アクション |
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彦論407_p.36-54 清宮政宏.pdf (1.5 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-03-29 | |||||
タイトル | ||||||
タイトル | プロ野球独立リーグにおける顧客関係性の構築に関する一考察 : ルートインBCリーグでの様々な顧客接点が果たす役割を通して | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
清宮, 政宏
× 清宮, 政宏 |
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著者(ヨミ) | ||||||
姓名 | セイミヤ, マサヒロ | |||||
著者別名 | ||||||
姓名 | Seimiya, Masahiro | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Sports business attracts customers by players` skill, speed, and the favorite teams `victory. But in BC League, customers have been attracted by the relationships built between BC League and customers, and the relationships expand the circle of customers. In this paper, the relationships built with customers in BC League would be promoted by "Shikake" and "Ba no Settei". And finally, the Author is proposing that "Shikake" and "Ba no Settei" would be necessary in order to breed the strong relationships with customers and also breed Customer Ownership. ("Shikake" which means a device to promote the relationships, and "Ba no Settei" which means the setting of the opportunity and the place to promote the relationships.) |
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引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 彦根論叢, 第407号, pp. 36-54 | |||||
引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | The Hikone Ronso, No.407, pp. 36-54 | |||||
書誌情報 |
彦根論叢 号 第407号, p. 36-54, 発行日 2016-03 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0387-5989 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1208814X | |||||
タイトル(ヨミ) | ||||||
その他のタイトル | プロ ヤキュウ ドクリツ リーグ ニ オケル コキャク カンケイセイ ノ コウチク ニ カンスル イチコウサツ ルートイン BC リーグ デノ サマザマナ コキャク セッテン ガ ハタス ヤクワリ オ トオシテ | |||||
その他の言語のタイトル | ||||||
その他のタイトル | A Study on Customer Relationships which are Built in Independent Professional Baseball League | |||||
出版者 | ||||||
出版者 | 滋賀大学経済学会 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | Departmental Bulletin Paper |