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GMの経営破綻に関して
http://hdl.handle.net/10441/9342
http://hdl.handle.net/10441/9342e8feac7c-f466-409b-b09e-ceec4e2c8aa2
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
03大村和夫.pdf (2.8 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2012-01-25 | |||||||
| タイトル | ||||||||
| タイトル | GMの経営破綻に関して | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | departmental bulletin paper | |||||||
| 著者 |
大村, 和夫
× 大村, 和夫
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| 著者(ヨミ) | ||||||||
| 姓名 | オオムラ, カズオ | |||||||
| 著者別名 | ||||||||
| 姓名 | Ohmura, Kazuo | |||||||
| 抄録 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | This article discusses factors affecting the financial distress of General Motors. We have already many suggestions on this topic. Among them, I focus on the upgrading strategy in the product mix. A shift in sales to more expensive cars and SUBs is estimated to bring higher profits to the company, while the rise in the wage rate thereafter caused the decline in the profitability of less expensive smaller cars. I think this is a reason for the company’s fall of the market share in her home country because the market scale of small and middle cars are rather larger. A brief case study for Saturn Project after 1980’s shows an example of the strategic withdrawal from small car business. Less expensive cars for GM were Subcompacts in the past, but gradually expanding the segments to Middle cars, Large cars and CUVs. This cycle has been observed until recently. Then questions rise where, when and how to fight against the penetration of competitors into the territory. A possible approach to this issue is discussed also. |
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| 引用 | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | 彦根論叢, 第390号, pp. 50-65 | |||||||
| 引用 | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | The Hikone Ronso, No.390, pp. 50-65 | |||||||
| 書誌情報 |
彦根論叢 号 第390号, p. 50-65, 発行日 2011-12 |
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| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 0387-5989 | |||||||
| 書誌レコードID | ||||||||
| 収録物識別子タイプ | NCID | |||||||
| 収録物識別子 | AN00207196 | |||||||
| タイトル（ヨミ） | ||||||||
| その他のタイトル | GM ノ ケイエイ ハタン ニ カンシテ | |||||||
| その他の言語のタイトル | ||||||||
| その他のタイトル | On the Decline of GM | |||||||
| 出版者 | ||||||||
| 出版者 | 滋賀大学経済学会 | |||||||
| 資源タイプ | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | Departmental Bulletin Paper | |||||||
